Dec 14, 2022Member-onlyHow To Get Product Development Right By Nailing Market ResearchFirst published on Cannabis Business Executive Back in the day, when you were looking to get stoned, you paid for a bag of weed and got what you got. Today, we have the endocannabinoid system and the promise that cannabis can help ease many mental and physical issues. Retail data…Research And Development5 min readResearch And Development5 min read
Dec 14, 2022Member-onlyCan Publicly Traded Bonds Keep The Cannabis Industry From Getting Smoked?Written By Terry Buffalo and Pam Chmiel. First published in Green Market Report Equity investments in the cannabis industry are at an all-time low in 2022, leaving operators to resort to private lenders for high-interest loans to fund operations. In 2021 cannabis companies racked up 1.65 billion in debt, and…Cannabis3 min readCannabis3 min read
Dec 14, 2022Member-onlyThe Accidental Rise Of Infused Event MarketingFirst published in Cannabis Business Executive Move over consumption lounges, an elevated cannabis food and drink experience that you only find at Michelin-starred restaurants have arrived. How many cannabis-infused food or drink events have you attended served up by a James Beard award-winning chef or mixologist? While there’s speculation on…Food4 min readFood4 min read
Dec 14, 2022Member-onlyTop 5 Questions For Public Relations Experts High On CannabisFirst published on Cannabis Business Executive A public relations (PR) specialist knows how to differentiate a brand in the marketplace and make it stand out. Their objective is to influence a consumer to notice a brand, understand it, be loyal to it, and buy it. …Public Relations6 min readPublic Relations6 min read
Oct 26, 2022Member-onlyHow To Use Podcasting In Your Marketing MixWhat can launching a podcast, being a guest on a podcast, or advertising on one do for your brand? It has many benefits and is a powerful tool to add to any marketing mix, especially in the cannabis industry, where major advertising avenues are off-limits because of legalization issues. B2B…Podcast3 min readPodcast3 min read
Oct 21, 2022Member-onlyThe Nuts And Bolts Of Public Relations in CannabisThis article is based on an interview with Elana Cohen, CEO of Tree Of Life Pr for The Mary Jane Society podcast. Public Relations vs. Marketing It’s a common misconception for people to confuse public relations with marketing. The two work hand in hand, but the focus and approach differ. PR is “earned media”…Public Relations4 min readPublic Relations4 min read
Jul 30, 2022Member-onlyNiching Down On Cannabis Dispensary SEOCash was the most common way to buy weed before COVID hit. Then everything changed, stores closed, and we were forced to buy online. We went from no one wanting to shop online for weed to having no choice but shop online. …Dispensaries6 min readDispensaries6 min read
Jul 15, 2022Member-onlyMy Conversation With A Cannabis Social Media ExpertThis article first appeared in The Cannabis Business Executive Magazine. Is social media worth the time, money, and effort to build brand awareness in the cannabis industry when borders are closed, and the rules are so restrictive? Today we’re talking to our social media partner, Amy Donohue from Hybrid Social…Social Media5 min readSocial Media5 min read
Jun 23, 2022Member-onlyLegalization Is Not Enough. We Need a National Medical Cannabis SystemWithout federal government policy and regulation, chaos could ensue. First posted in Green Entrepreneur Magazine. Over 180 million Americans over the age of 50 will develop one or more illnesses that can be treated with cannabis. But according to cannabinoid specialist Dr. Jordan Tishler, federal legalization is not enough. …Cannabis4 min readCannabis4 min read
Jun 6, 2022Member-onlyI Went To MJ Unpacked in NYC, And This Was My ExperienceOn the first day of MJUnpacked here in NYC, the mood was high, high, high. I was lucky to be invited to record my podcast, The Mary Jane Society, at the show, along with a few other podcasters. Checking into the event was more strict than others regarding providing credentials…Entrepreneurship5 min readEntrepreneurship5 min read
